Datuk Dr. Asharuddin Ahmad
Vice Chancellor / Chief Executive Officer

Datuk Dr. Asharuddin Ahmad possesses over three decades (30 years) of extensive experience in the fields of education, training, and consultancy. He has held pivotal leadership roles in various educational institutions, contributing significantly to their technical and operational advancements.

In his distinguished career, he served as the Executive Director at SEGi University and its affiliated colleges. He also played a vital role on the Board of Wawasan Open University and assumed the positions of Chief Executive Officer and Principal at multiple colleges.

His consultancy expertise has benefited a diverse range of clients, including multinational corporations, public listed companies, government and semi-government organizations, as well as private entities. Notable clients include Dewan Bandaraya Kuala Lumpur, Tenaga Nasional, Telekom, Lembaga Pertubuhan Peladang, IBM, Maxis, among others.

Academically, Datuk Dr. Asharuddin is an alumnus of the University of Wales, United Kingdom, where he earned his Ph.D., and holds a Master of Science in Strategic Management from the University of Strathclyde, United Kingdom.

His accomplishments have been recognized with several prestigious awards and positions. In 2020, he was honored with the National Outstanding Entrepreneur Lifetime Award. He is a Senior Fellow of the Chartered Institute of Marketing, United Kingdom, a Fellow of the British Institute of Management, an Adjunct Professor at SUC California, and serves as a Visiting Lecturer at various UK universities.

Dr. Ahmad’s professional engagements extend to being the Vice President of Persatuan Perdagang dan Ushawan Nasional (PERDANA). He has previously chaired the Forest Plantation under the auspices of the Ministry of Plantation and Commodity and was a board member of the Malaysian Timber Board. He is also highly active in social responsibility initiatives and maintains a vast network among corporate and governmental sectors.